Our Values
Amorepacific has been on a journey of beauty to fulfill our mission,
“We Make A MORE Beautiful World.”
Every member of our company holds the conviction and pride
that our work contributes to making the world a better place.
By anticipating people’s needs and relentlessly driving innovation,
Amorepacific takes on unprecedented challenges.
Guided by this spirit and a customer-centric perspective,
we continue to unlock new experiences in New Beauty and shape the future of beauty worldwide.
Mission
We Make A MORE Beautiful World
Vision
Create New Beauty
We create New Beauty – beauty that is rooted in holistic wellness and ageless possibilities, empowering your whole self.
Beauty isn’t just what we see, but how confident we are and how vibrant we feel at every stage of life.
We call this New Beauty.
At Amorepacific, we create New Beauty to invite everyone to discover and embrace their own unique beauty.
New Beauty reflects that well-being cannot be separated into parts.
We create beauty that nurtures the skin, supports vitality, and adapts to people’s needs—helping each person achieve a beautiful balance between inside and out, at every age.
Anticipating future needs, we stay ahead of how beauty evolves, creating elevated experiences that transcend boundaries.
Skincare that adapts to each individual. Wellness that works from within. Technology that understands and adapts to people’s needs.
Together, they feel seamless.
Beauty that grows with the self. Beauty that transcends age.
A holistic ecosystem for well-being, entirely our own.
We Create New Beauty.
Our Strategy
Our Strategy
Everyone Global
Wherever We Are
We create New Beauty to embrace the richness of diverse cultures and people everywhere.
Today, Amorepacific carries this legacy forward—reaching further, connecting cultures, and creating with a deeper understanding.
Holistic
Seamlessly Complete
At Amorepacific, we believe beauty is the harmony of inner vitality and outer radiance.
Building on our unparalleled expertise in skincare, we are creating a complete ecosystem of beauty that unites skin science, beauty tech, and inner beauty.
Ageless
Transcending Age
Beauty is no longer bound by time.
Empowering people to radiate beauty at every stage of life, Amorepacific harnesses cutting-edge biotechnology and data-driven insights.
AMORE Spark
Pioneering Instinct
AMORE Spark is the spirit that defines us—fueled by curiosity, initiative, and relentless experimentation.
We stay ahead in shaping how people experience beauty, unlocking new possibilities and experiences.
AI First
Beauty Powered By Intelligence Building on our long history of understanding beauty, we now use AI to uncover each person’s unique preferences and deliver personalized care that is precise, timely, and truly personal.
ABC Spirit
Our dream and our mission ‘We make A MORE beautiful world’ and our belief that the world will become more beautiful when our unique beauty shines and brightens - this is the reason we are on this journey. We are committed to our five principles to realize this dream.
Customers first
Be the first
and the best
Collaborate
with an open mind
Respect differences
Act with integrity