Corporate Identity introduce
These are design assets that visually express the core values and history of Amorepacific.
WORD MARK
The wordmark combines ‘Amore’ of a soft and sophisticated image with ‘Pacific’ of a strong and intelligent image. The concept of the wordmark is ‘Harmony of Contrast’, creating beauty by combining two conflicting elements of outer beauty and inner beauty, tradition and future, reason and emotion, and nature and science. The two colors used in Amorepacific image – ‘Amore Blue’, which delivers a soft and gentle feel like the shadow of the moon, and ‘Pacific Blue’, which resembles the cool and strong feel of deep sea and a desert night – are in perfect harmony.
AMORE HEART
The Amore Heart, which holds the meaning of ‘Asian Beauty Creator’, reflects our history and tradition. The symbol is a thumbs-up shape with a heart, also meaning ‘the best of beauty and love’.