Sulwhasoo, a global luxury skincare brand, launches First Care Activating Serum (Yoonjo Essence) Limited Edition in celebration of 2023, the year of the rabbit.

The First Care Activating Serum Limited Edition of the global skincare brand features a pair of rabbits that symbolize abundance and prosperity. It delivers a message wishing for a new year full of richness and hope through a pair of rabbits who came to see plum blossoms blooming beautifully in the white snow.

The limited-edition product uses folk painting Baeknapdo that epitomizes Korean beauty as a motif. From old times, the folk painting Baeknapdo holds various meanings of good luck wishing for longevity and good fortune. A pair of rabbits with white jade-like fur and strong hind legs that enable them run away from bad energy are voluminously depicted as if they were hugging a moon jar.

A rabbit-shaped special cardboard box packaging called Jihambo is also provided when you purchase the limited-edition product. The Jihambo packaging contains Sulwhasoo’s wish hoping that 2023 will be a year full of light and abundance for customers. The white band tying the Jihambo can be used as a hair band.

The Sulwhasoo First Care Activating Serum (Yoonjo Essence) Limited Edition celebrating the year of the rabbit with a message of abundance and prosperity will be pre-released online from December 19 and will be available at Sulwhasoo stores at department stores and its flagship stores across the nation from January 1, 2023.

First Care Activating Serum (Yoonjo Essence) is one of Sulwhasoo's steady sellers that has evolved through five renewals over the past 25 years since its launch in 1997. The first care serum that you apply right after cleansing has dramatically changed the skin care routine of women around the world. The fact that over 400,000 customers have used more than 10 bottles since its launch shows that how much it is loved by customers. First Care Activating Serum contains Jaumdan,™ a proprietary ingredient developed with Sulwhasoo’s unique golden ratio formula. Jaumdan™ was developed based on numerous data from selection of raw materials to processing and manufacturing. It fundamentally improves your skin and provides healthy radiance.