On February 27 (local time), Korea’s clean beauty brand Innisfree opened the first flagship store in the Middle East at the Dubai Mall in UAE.

The Dubai Mall where the ‘No. 1 flagship store’ was opened is Dubai’s main shopping mall of more than 80million visitors a year. Innisfree’s No. 1 flagship store is the very first store to open in the Middle East and offers visitors the opportunity to experience the brand’s naturalism concept. The store is decorated and designed with the inspiration gained from the nature of the internationally recognized clean island, Korea’s Jeju, and the natural ingredients that hold Jeju’s heritage.

Customers can also test and purchase the brand’s innovative beauty items that hold the natural ingredients found in the nature of Jeju. In addition, the flagship store offers Innisfree’s entire skincare line as well as makeup products and body collection at reasonable prices, along with various promotions and events celebrating the store’s grand opening.

A member of Innisfree Middle East said, “Opening at the Dubai Mall is part of our strategy to expand beyond Korea and into the global market following our brand’s presence in China, the US and Canada” and added, “we are committed to targeting the Middle East by offering innovative skincare and makeup products customized to the dry heat climate of the Middle East.”