On June 1, Amorepacific officially launched Enough Project, a pragmatic lifestyle brand for all.

Enough Project is a new pragmatic beauty brand offered and delivered to those who do not comply to the rules set by others and live the life that is ‘enough’ for themselves. It brings to life texture that is good to apply regardless of age and pursues simple design appealing to everyone regardless of gender. All 7 new products of Enough Project, which were unveiled along with the launch of the brand, are vegan-friendly.

In particular, the brand’s main product Enough Project Moisture Cream contains Beta-Hyaluronic Acid™, which has about 1.5 times the skin regeneration effect of the common single Hyaluronic Acid shown in 24 hours, and helps the skin to recover to its original healthy state. Bakuchiol, which is a plant-based ingredient with similar benefits to retinol, is a great antioxidant for the skin.

Amorepacific’s New Brand Creation Team said, “We created a brand that reflects the voices of our customers, taking note of the increasing customer needs for digital channel” and added, “we plan to continue to deliver content that is optimized to lead the digital beauty category, and carry out activities that will share the values Enough Project pursues.”

Enough Project was launched exclusively on online shopping mall Coupang, where products are now available. We ask for your interest and support in Enough Project, a pragmatic lifestyle brand faithful to the basics.