Amorepacific’s wellness beauty brand CUBE ME won the Red Dot Design Award 2021 in the Brands & Communication Design category. It is the second time winning the award following 2019, being internationally recognized for the brand’s design excellence.

Red Dot Design Award, an international design award that began since 1955, is considered one of the world’s top three design awards along with iF Design Award and the International Design Excellence Awards (IDEA). Global companies of various fields submit products every year with winners selected in the three categories of Product Design, Brands & Communication Design, and Design Concept.

CUBE ME changed its logo typography and design as part of expanding product offerings and rebranding. The brand expresses its value that ‘Wellness Life is Beauty’ in the connections of elegant and flowing curves as well as emphasis, pursuing a differentiated brand communication from other health and beauty brands.

A member of CUBE ME said, “our effort to provide various products and services for the wellness of our customers was recognized by winning the Red Dot Design Award” and added, “by taking this achievement as opportunity, we will continue to share the importance of our brand value of Wellness Life with more people.”

CUBE ME is a wellness beauty brand created in 2018 by Amorepacific targeting the MZ generation. The brand receives great response from customers for its various product groups needed in the pursuit of healthy and beautiful life, including diet, inner beauty, and health.