Amorepacific Counseling Sales Division implements ‘Children’s Health Campaign’ with AMORE Counselors to support the healthy future of growing children and to build A MORE Beautiful World.

The ‘Children’s Health Campaign’ is an ethical consumption and donation campaign that provides lunch boxes of love and CUBE ME Kids products to poorly fed children, who lack balanced diet and nutrients, to help them grow up healthy and to protect their rights. Part of the proceeds from CUBE ME Kids line sold for a year starting from October will be donated to social and welfare organization, Kids & Future Foundation, in support of meals for undernourished children.

In December, the campaign will also carry out activities making ‘lunch boxes of love’ starting with the metropolitan area and expanding to Busan, Daegu, Daejeon, and Gwangju. AMORE Counselors and Amorepacific members will take part in making the lunch boxes and deliver them to undernourished children along with CUBE ME Kids products.

At 10:30 am on Monday, October 18, the campaign will conduct a live broadcast under the themes, ‘status of undernourished children and support’ and ‘why health functional foods are important to children.’ The broadcast will be available on YouTube channel ‘AMORE Counselor TV’ and Counselor Mall app.

Meanwhile, Amorepacific Counseling Sales Division conducted a ‘Women’s Health Campaign’ in May to support the healthy future of young girls. Amorepacific will continue to make efforts and implement practices to make A MORE Beautiful World.