Amorepacific's derma cosmetic brand Aestura is hosting the 'Regederm Slow House' popup store in the trendy hub of Seongsu-dong in Seoul. The event, which revolves around the brand's flagship product 'Regederm365 Skin Tightening Capsule Serum’, commences today (30th) and will run for three weeks until the 22nd of the following month.

The Aestura 'Regederm Slow House' popup store has been meticulously curated based on the concept of a 'slow house where time flows gently even for sensitive skin,' catering to delicate skin that ages more rapidly than healthy skin due to stress from external stimuli.

Upon entering the popup store and traversing the 'Slow Aging Tunnel,' visitors can explore the 'Slow Aging Lab,' where they can indulge in Aestura's Regederm365 Serum and Cream products. The space also boasts a photo zone featuring unique capsule-inspired photography, a skin test zone offering personalized skin type diagnosis and solutions, and a brand lounge showcasing Aestura's signature products.

This popup exclusively introduces the 'Aestura 7-Day Pore Diagnosis Service,' enabling visitors to personally assess the 7-day perceived efficacy of Regederm. By documenting the transformation of their skin over a week using the complimentary trial kit, participants can receive an array of prizes. Moreover, a lucky draw event is currently underway, presenting an opportunity to win Aestura Regederm products.

The 'Regederm365 Skin Tightening Capsule Serum’, enriched with the proprietary ingredient 'Derma Tightening Barrier Capsule^™' tailored for sensitive skin, simultaneously enhances skin barrier function and pore elasticity. It is available at Aestura's official brand mall, Amore Mall, and Olive Young's online and offline stores.