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Laneige Introduces 'Neo Cushion' and 'Neo Powder' in Collaboration with Bao Family

Brand 2024-05-02
  • Bestsellers Unveiled as Limited Edition 'WITH LOVE' Concept for Family Month
  • Various Events at Online and Offline Olive Young Stores, Amorepacific Seongsu Popup Store

Global beauty brand Laneige has unveiled the 'Neo Cushion' and 'Neo Powder' products in an enchanting collaboration with Everland's 'Bao Family.' Launched as limited editions to honor the Family Month of May, these products embody the essence of 'WITH LOVE,' encapsulating the affection of the Bao Family (Le Bao, Ai Bao, Fu Bao, Rui Bao, Hui Bao).

The 'Laneige X Bao Family Neo Cushion' is presented in two variations, matte and glow, and three luminous shades (21C, 21N, 23N). The mint-hued matte cushion portrays the youthful Fu Bao astride a pony, while the pink glow cushion showcases the adorable twin baby pandas (Rui Bai & Hui Bao). The 'Laneige X Bao Family Neo Essential Blurring Finish Powder' is adorned with the endearing printed image of Ai Bao from the back.

The Neo Cushion and Neo Powder products, born from the creative partnership between Laneige and the Bao Family, will grace the shelves of Olive Young's online and offline stores starting from May. Patrons who acquire the Olive Young exclusive Neo Cushion single set will be gifted a charming key ring featuring the Bao Family image. An enticing event is also in progress at Olive Young's online mall, where customers can receive a delightful Bao Family doll key ring on a first-come, first-served basis when purchasing eligible products.

In celebration of this collaboration, a captivating popup store is also being hosted at Amore Seongsu. With the enchanting theme 'Laneige NEO FOREST,' the popup, which will continue until the 12th of this month, presents unique experiences such as a whimsical Bao Family photo zone and opportunities to try out the Laneige Neo Cushion and Powder.

Laneige has pledged to contribute a portion of the campaign's proceeds to the World Wildlife Fund (WWF), a renowned nature conservation organization, to support the preservation of habitats for endangered wildlife.

The Laneige 'Neo Cushion' has been a brand icon since its debut in 2020, amassing over 5.21 million cumulative sales both domestically and internationally. The 'Neo Cushion Matte' boasts ultra-fine powder particles and advanced powder dispersion technology, adhering to the skin with a thin, even layer for unparalleled spreadability and coverage. The 'Neo Cushion Glow' imbues the complexion with 24-hour hydration and a subtle, luminous radiance. Laneige's 'Neo Essential Blurring Finish Powder' is a product that adheres lightly and thinly to the skin with its ultra-fine powder, meticulously refining the skin texture without causing dryness, delivering a refreshing and effortless finish.