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SKIN U, Appoints ‘Minnie’ of (G)I-DLE as Brand Ambassador

Brand 2024-05-20
  • Showcasing campaign contents collaborated with Minnie of (G)I-DLE
  • Targeting the MZ generation with musk-scented shower gel to complete one’s unique body scent

Amorepacific’s premium body care brand SKIN U has appointed Minnie, a member of the group (G)I-DLE, as their new ambassador and is launching a campaign.

The content released with the start of the campaign showcases Minnie's unique and charming visuals, expressing the deeply lingering, moist, and soft body care offered by SKIN U. This content can be seen on SKIN U's official social media accounts and YouTube channel, and starting in June, it will also be featured in outdoor advertisements around Gangnam, Hongdae, and Samseong Station areas. Various events for fans will be introduced, including short-form videos, photocard sets, Polaroids, and signed products featuring Minnie.

A representative from SKIN U stated, "Minnie, as the new ambassador, perfectly aligns with the image SKIN U aims to project, with her professional demeanor as an artist and her confident and honest self-expression." The videos and contents featuring (G)I-DLE's Minnie can be found on SKIN U's official social media accounts, and SKIN U will launch an online mall promotion starting on the 20th of this month, and from the 31st, their products will be available on Olive Young's online and offline channels.

SKIN U offers the ultimate softness and hydration with a long-lasting musk fragrance and high-density skincare ingredients. The brand's high-density cream foam has received a 100% satisfaction rate after seven days of use, and their daily skincare solutions, which include 16 types of amino acids and panthenol, help achieve smooth skin with a mildly acidic base. SKIN U is available in five fragrances of Deep Musk, Sunset Orange, Eau de Floral, Comfort Woody, and Floral Bouquet. These products can be purchased through online and offline channels such as Olive Young, Naver, and Amore Mall.