Amorepacific's derma beauty brand, Aestura, is officially entering the Thai market, accelerating its global market expansion. Starting last month, Aestura launched its brand on Thailand's leading online shopping platform, Lazada, and is also entering local offline multi-brand stores BEAUTRIUM and Watsons.

In the Thai market, Aestura will introduce 14 products from its flagship lines of 'A-Cica 365,' 'Atobarrier 365,' 'Regederm 365,' and 'DermaUV 365.' Among these, the 'A-Cica 365' line will be the primary focus, featuring proprietary ingredients developed through Aestura's medical experience and research, offering unique efficacy.

The standout product from the 'A-Cica 365' line is the 'A-Cica 365 Blemish Calming Serum,' which helps soothe the skin and manage blemish marks simultaneously. This product received the best customer response during pre-marketing activities in Thailand last October, confirming the potential of the Thai derma market.

To commemorate its official launch, Aestura will hold local promotional events. From the 22nd to the 28th, a pop-up store will operate at the Beautrium Siam Square location in central Bangkok. On the 28th, a brand and product introduction event will take place at Emsphere, one of Bangkok's major shopping malls, targeting local media, influencers, and customers.

Aestura is a derma beauty brand that provides solutions for sensitive skin customers, based on its dermatological expertise and research capabilities. Following successful entries into Japan last September and Vietnam this January, Aestura is now set to further its global market reach with the launch in Thailand.