Amorepacific unveiled its global growth strategy at an Investor Day event for institutional investors.

Amorepacific held its 2024 Investor Day at its Yongsan headquarters in Seoul on November 12. The event, attended by approximately 80 analysts and institutional investors from major Korean and international securities firms, featured strategic presentations by Amorepacific CEO Seunghwan Kim and Head of North America RHQ Giovanni Valentini.

Kim began by reviewing past performance and presenting the 2025 growth strategy, with specific plans aimed at strengthening leadership in the global market. Following this, Valentini then presented the company's North American market brand growth strategies, marketing initiatives, and organizational operational strategies. This was followed by a Q&A session addressing various questions from the institutional investors in attendance.

During the presentation, Kim emphasized, "As Korea's cultural standing rises in the global market, the cosmetics industry is also achieving significant growth," adding, "Amorepacific will further strengthen its position in the global market through healthy revenue growth and by ensuring increased profitability." He then outlined four key strategic directions: strengthening brand competitiveness, accelerating global rebalancing, enhancing channel response capabilities, and preparing for future growth.

First, through a review of past performance, Kim revealed that Amorepacific had achieved global rebalancing through overseas growth, particularly in Western markets. He also reported that domestic sales and profitability had significantly improved through business model diversification, including multi-brand shops (MBS) and e-commerce channel expansion.

Kim then emphasized plans to diversify the company's portfolio through global flagship brands and future growth brands to strengthen overall brand competitiveness. He stated that among global flagship brands, Sulwhasoo, Innisfree, and Ryo would focus on improving profitability and expanding in global markets, while LANEIGE and COSRX would concentrate on securing continued growth as leading global brands. Kim explained plans to also cultivate next-generation global brands such as HERA, AESTURA, and illiyoon to secure momentum for future growth.

Kim then announced plans to accelerate global rebalancing by focusing on key strategic markets including the United States, Japan, Europe, India, and the Middle East. He emphasized that in advanced markets such as the United States, Japan, and Europe, the company would expand brand and customer bases by strengthening partnerships with major retail channels such as Sephora. Kim also revealed plans to increase efforts in emerging growth markets such as India and the Middle East. Regarding Chinese operations, Kim expressed the company's determination to achieve structural normalization through improved transaction structures and enhanced management.

Next, Kim pointed out that the company would internalize global platform response capabilities for platforms like Amazon and operate optimized marketing strategies to strengthen its channel response capabilities. He also shared strategies for major e-commerce channels, including both existing platform partnerships and Amoremall. He revealed various collaboration plans with major Korean and international MBS channels like Sephora and new growth channels such as TikTok Shop.

Finally, Kim stated that the company is preparing for future growth through innovative initiatives utilizing digital technology. Above all, he emphasized how the company is spurring innovation in customer experiences through novel digital-based services such as Dr. AMORE, an AI skin diagnosis tool, and Custom Match, a personalized makeup solution. He also announced that the company's overall approach to getting things done would be transformed through comprehensive productivity enhancement across development, planning, marketing, design, and sales operations using digital AI technology.

On November 12, Amorepacific also disclosed its Corporate Value Enhancement Plan specifying management goals and achievement plans for the next three years. The company presented targets to achieve average annual revenue growth of 10% and an operating profit margin of 12% by 2027 through continuous implementation of the global growth strategy announced at Investor Day.