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Amorepacific's Flagship Brands Achieve Record-Breaking Sales During Amazon's BFCM in the U.S.

Company 2024-12-16
  • Strong performance driven by sales growth of leading brands: Laneige (127%), Sulwhasoo (308%), and innisfree (70%)
  • Laneige and Mise en scène top sales rankings in their respective categories, with next-generation brands also demonstrating impressive growth

Amorepacific's flagship brands achieved record-breaking sales during Amazon's Black Friday & Cyber Monday (BFCM) online shopping event, showcasing strong performance on the world's largest e-commerce platform.

Laneige, Sulwhasoo, and innisfree, leading the growth trajectory, spearheaded Amorepacific's success with impressive results in the Americas. Compared to the previous year, Laneige witnessed a 127% increase in sales, Sulwhasoo a 308% increase, and innisfree a 70% increase.

Laneige stood out, with its signature products, Lip Glowy Balm and Lip Sleeping Mask, securing the top two spots in the Lip Balm category. These products also ranked second and fourth, respectively, in the broader Beauty & Personal Care category, solidifying their status as global bestsellers.

A notable outcome of this BFCM event was the strong performance of brands not yet officially launched in the Americas. Strategic efforts were implemented to maximize product visibility during the event period, via AI-driven search keyword optimization to enhance customer touchpoints and amplified social media campaigns through collaborations with U.S.-based influencers.

As a result, Mise en scène achieved a remarkable 1,092% increase in sales compared to the previous year, with its flagship product, Original Hair Serum, capturing the top position in the Hair Styling Oil category. Next-generation global brands, such as Aestura (199% increase), IOPE (434% increase), and illiyoon (293% increase), also demonstrated substantial sales growth.

An Amorepacific representative commented, "The significance of this event lies in the strong performance of our leading global brands, complemented by the impressive results of our next-generation global brands, validating their future growth potential. Moving forward, we will continue to strengthen our presence in overseas markets by expanding customer touchpoints and implementing channel-optimized strategies."

Since officially entering the Americas in 2002, Amorepacific has steadily built a strong reputation through its key global brands. As of the third quarter of this year, the company has continued its growth trajectory with a 108% increase in sales within the Americas region. To accelerate its "Global Rebalancing" strategy, Amorepacific is focusing on key strategic markets with high-growth potential, including the U.S., Japan, Europe, India, and the Middle East.

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