Global luxury beauty brand Sulwhasoo has appointed actress Yoona as its new global ambassador.

Known for her natural acting and versatile charm, Yoona will play a key role in communicating the values and narrative of Sulwhasoo, a leading Korean beauty brand, to a global audience.

Sulwhasoo epitomizes the value of "Holistic Beauty," which represents beauty that deepens and evolves over time. This aligns with Yoona's continuous growth and her ever-expanding spectrum of roles as an actress, showcasing more depth and versatility as time goes on. In addition, her sophisticated, elegant, and bright image resonates with Sulwhasoo's aesthetic ideals. Sulwhasoo thus selected Yoona as the ideal embodiment of the brand's "Holistic Beauty" philosophy.

A Sulwhasoo representative stated, "With her proven acting skills and widespread recognition across the globe, Yoona is beloved both at home and abroad. We expect her to contribute to raising Sulwhasoo's global profile by communicating our unique beauty philosophy to customers around the world."

Yoona will make her debut as a brand ambassador through Sulwhasoo's First Care Activating Serum global campaign, which will run for two months from March through April.