Amorepacific has been honored with three main prizes across two categories at the iF Design Award 2025.

ODYSSEY Chapter V and Primera Nia Cica Cream & Cushion were recognized in the Packaging Design category, while the CUSTOM.ME Bespoke Essence Service picked up an award in the Service Design category.

"ODYSSEY Chapter V" is a men's skincare product that reinterprets the 30-year heritage of the ODYSSEY brand with a modern twist. It delivers the brand's storytelling around "voyaging" and its heritage of "fragrance" as a fresh experience tailored to the changing times. The design simplifies the shape of a lighthouse floating on the sea, incorporating it into the container, and reflects the brand's new persona with a gender-neutral and poetic graphic element. The container, made from recycled glass and recycled plastic, aims to minimize its environmental impact.

"Primera Nia Cica Cream & Cushion" offers a high-performance, hypoallergenic solution for sensitive skin. The design emphasizes the product's efficacy through a minimalist approach, using only the brand's wordmark. The curves of the Primera wordmark 'prmr' are echoed in the container's curves, highlighting the product's gentle and mild application. The product itself features a refillable container, making it both eco-friendly and hygienic.

"The CUSTOM.ME Bespoke Essence Service", which received an award in the Service Design category, is a personalized skincare solution available at Amore Seongsu that creates a custom essence based on AI skin analysis technology. The transparent glass preparation room is visible to customers, and the streamlined, intuitive flow allows for a convenient and customized experience, encompassing skin analysis, testing, and preparation.

The iF Design Awards, organized by the International Forum Design in Germany, are considered one of the world's top three design competitions, alongside Germany's Red Dot Design Awards and the US' IDEA Design Awards.