AESTURA, Amorepacific's authentic dermocosmetic brand, has been named the 'No. 1 Selling Dermocosmetic Facial Care Brand in Koreai,' according to findings by the global data analytics firm Euromonitor International.
Building on its derma heritage originating from Pacific Pharma and Amorepacific's research expertise, AESTURA is growing into Korea's leading K-Beauty derma brand. The ATOBARRIER365 Cream, initially launched in 2008 as a hospital-exclusive dermatological cosmetic acclaimed for its efficacy, expanded its customer reach in 2018 with the introduction of ATOBARRIER365 Cream at Olive Young, Korea's largest health and beauty store. This expansion was a direct response to consumers' desire for greater accessibility to the product.
AESTURA's flagship product, ATOBARRIER365 Cream, features high-density ceramides in a formula optimized for sensitive skin, effectively restoring damaged skin barriers. Achieving phenomenal popularity, with one unit sold every seven seconds, it boasts the highest repurchase rate within the AESTURA line and stands as a cornerstone of the brand's growth. It has been honored in the Olive Young Awards' Cream category for five consecutive years, securing the top spot this year and reaffirming its strong customer loyalty.
Leveraging its success in Korea, AESTURA has successfully expanded into key Asian markets including Japan, Vietnam, and Thailand, and has also entered the North American market through an exclusive partnership with Sephora, the world's largest beauty retailer. In response to the growing global interest in derma skincare, the brand is now actively accelerating its expansion as a global derma player.
An AESTURA representative commented, "We are delighted that these findings from Euromonitor recognize AESTURA as Korea's leading authentic dermocosmetic brand," adding, "We will continue striving to solidify our position as the go-to derma solution provider, addressing the diverse sensitive skin concerns of global customers with tailored approaches."
i Euromonitor International, Beauty and Personal Care 2025 Edition, based on 2024 retail sales.