Amorepacific has presented seminal research findings on hair strengthening, leveraging the power of Artificial Intelligence (AI), engaging in profound discussions with leading domestic and international experts at a recent meeting of the Korean Hair Research Society. This prestigious academic conference was convened on Sunday, May 25th, at the Grand InterContinental Seoul Parnas in Gangnam-gu, Seoul.
During the 21st Annual Conference of the Korean Hair Research Society, Amorepacific hosted a dedicated session under the thematic banner "Advances in Hair Damage & Repair." ▲ Within this focused segment, Chan-Su Rha, a researcher from the Amorepacific R&I Center, delivered an insightful presentation titled "Advanced Sequence-Based Biomaterial Design for Hair Strengthening: From Molecular Docking to Experimental Validation."
This pivotal research harnesses artificial intelligence and molecular simulation technologies to identify and validate peptide sequences demonstrating remarkable efficacy in hair fortification. The research team delineated the characteristics of peptide sequences that enhance the tensile strength of hair through molecular docking simulations, subsequently verifying these effects in actual hair samples. Notably, this study employed machine learning techniques for large-scale library analysis and screening tools, enabling a significantly more efficient discovery process for biomaterials effective in strengthening hair.
Complementing this, Professor Kyoungsook Kim from the Department of Medical Engineering at Kyung Hee University presented research findings on the "Quantitative Analysis of Hair Damage Caused by Diseases and Chemical Dyeing." Professor Kim introduced a sophisticated methodology for precisely measuring and analyzing hair damage incurred from a range of diseases and chemical dyeing processes, utilizing tools such as atomic force microscopy. This research was acclaimed for its potential to establish objective evaluation criteria for hair damage, thereby providing a crucial scientific foundation for the development of effective hair care products.
Byung-Fhy Suh, CTO and Head of Amorepacific's R&I Center, articulated, "Amorepacific is steadfastly committed to integrating the latest AI technologies with our dermatological research capabilities to swiftly deliver more effective and innovative products to our customers." He further affirmed, "Looking ahead, Amorepacific will actively apply its skincare expertise to scalp and hair care, continuing our research endeavors to spearhead advancements in the global hair care market."
The Korean Hair Research Society's annual conference, held this year under the theme "Cool Ideas, Warm Connections in Hair Research," attracted an eminent assembly of scholars in scalp and hair research from numerous countries around the globe. These luminaries shared their latest research breakthroughs and illuminated current trends in hair biology and hair loss treatment.