LANEIGE, the global beauty brand known for delivering innovative skincare experiences, is partnering with Etihad Airways, the national airline of the United Arab Emirates, to introduce its signature skincare products through Etihad's premium onboard amenity kits.
LANEIGE has been selected as the official amenity partner for Etihad Airways' newly launched Destination Collection, the airline's new collectable amenity kits in Business. The amenity kits will be provided progressively to guests travelling in Etihad Airways' premium cabins starting from the summer 2026 season.
Through this partnership, LANEIGE presents a skincare experience designed to help maintain skin comfort during long-haul flights and within the dry onboard environment. The onboard amenity kits include two of LANEIGE's iconic products: the Water Sleeping Mask and the Lip Sleeping Mask.
The Water Sleeping Mask is formulated with hyaluronic acid and squalane to support the skin barrier while delivering stable hydration, even in environments prone to dryness and rapid condition changes. The Lip Sleeping Mask, enriched with Berry Fruit Complex, murumuru seed butter, and shea butter, gently cares for lips and provides a comfortable experience throughout the journey.
PilKyung Choi, Vice President of the LANEIGE Unit at Amorepacific, commented, "This partnership is a meaningful milestone for LANEIGE as the first Korean beauty brand to collaborate with Etihad Airways. By translating our skin barrier science into a skincare experience tailored for the onboard environment, we aimed to help guests feel comfortable and energised throughout their journey." She added, "Through this collaboration, we hope to naturally share the brand experience that LANEIGE pursues through OPEN TO WONDER, even in the air."
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, commented, "Every detail of the onboard experience with Etihad is thoughtfully curated and guided by a commitment to considered hospitality and creating meaningful experiences at every stage of the journey. Our partnership with LANEIGE is a natural fit, reflecting a shared focus on innovation, wellbeing and considered luxury. Introducing LANEIGE skincare on board in Business and the Destination Collection, Etihad's new Business amenity kits, enhances the inflight experience with products that support comfort and care at altitude, ensuring our guests feel refreshed and well looked after throughout their journey."
This collaboration marks the first participation of an Amorepacific Group brand in a global airline amenity program. Building on this partnership, LANEIGE plans to continue expanding its brand experience across a wide range of global lifestyle touchpoints.