Skip to main content

About Us

Amorepacific has established new values in line with the changing times. And we made our values a compass for growth. Amorepacific believes that everyone in this world is beautiful and that we can build a better world when we all discover our own innate beauty and live by them.


Amorepacific writes new history with the unique beauty it creates. It continues its journey of beauty to achieve the mission of We make A MORE beautiful world.

Learn More

Research & Innovation

We create a beauty the world takes notice of based on innovative research and development that delivers the best and the first products to the world as well as good ingredients and cutting-edge technology.

Learn More

Visual Identity

We aspire to communicate our unique beauty and philosophy to the world through sharing our beautiful corporate and brand visual identities with customers.

Learn More