Amorepacific began from the camellia hair oil that Yun Dok-jeong, mother of Amorepacific founder Jangwon Suh Sung-whan, made with her own hands. She knew the value of our beauty held in the camellia hair oil and only used the best ingredients, which gained the trust of customers by delivering the best products. Such passion towards beauty was the founding philosophy that helped us grow.

Amorepacific was the first beauty company in Korea to open a research lab and came to create a cosmetic culture with the completely new Korean herbal medicine-based products and Cushion products. Amorepacific walked a single path of communicating with the world as it gained love and adoration from customers worldwide. It strived to build A MORE beautiful world by continuously challenging itself.

Amorepacific embraces its founding spirit of ‘contribute to humanity by creating beauty and health through technology and care.’ The company’s mission, ‘We make A MORE beautiful world,’ sets out the direction we seek like the North Star in the night sky. A life where everyone discovers their own unique beauty and live healthy fulfilling lives, this is the New Beauty we desire.