REDUCE: Decreasing Plastic Packaging Usage
Product in Action
Primera replaced the existing plastic inner cap, which serves to protect the contents, with an aluminum seal for its 'Youth Radiance Power Moisturizing Cream' in an effort to reduce plastic usage.
Enhanced Packaging Management and Producer Responsibility Implementation
Amorepacific manages packaging weight and material information in the packaging procurement process and reports annual packaging usage following the requirements of the Extended Producer Responsibility EPR regulation in the countries where we operate. We diligently pay the costs incurred in recycling packaging waste and strive to minimize environmental impact by taking responsibility for decision-making matters such as product design and packaging selection.
2) The percentage of recycled content within plastic packaging materials is calculated including the recycled plastic purchased from outside