AMORE:CYCLE Campaign to Recycle Used Empty Bottles

Since 2009, Amorepacific Group has operated a cosmetic empties return campaign to collect and recycle used plastic and glass packaging. As of 2025, the initiative has recovered a cumulative total of 2,840 tons of empty containers. (2025 annual collection volume: 119 tons)

INNISFREE has carried out its own empties return campaign since 2003, ahead of the company-wide campaign. From 2011 to 2025, INNISFREE collected and recycled a total of 1,350 tons of empty containers.

In April 2025, INNISFREE launched “BOTTLE RE:PLAY,” a cosmetic empties return campaign, to mark Earth Day. As part of the campaign, INNISFREE introduced the Makitoy Green Tea Limited Edition, which used 10.4 tons of glass containers collected through previous campaigns as recycled raw material. The serum and cream containers contain 25% recycled glass collected through INNISFREE’s empties return campaign.