AMORE:CYCLE Campaign to Recycle Used Empty Bottles

Amorepacific Group has collected and recycled 2,592 tons of plastic and glass cosmetic empty bottles cumulatively until 2023 through the empty bottle collection campaign that began in 2009. Particularly, Amorepacific expanded its offline container collection to online (Amore Mall) through the 'AMORE:CYCLE' campaign, an online and offline container collection service, from January 2024, and significantly expanded collection items to increase the proportion of actually recycled plastics. In addition to cosmetic containers made of plastic and glass that were previously collected, we expanded the range to include personal care items such as hair, body, and hand care products, some makeup items like cushions and compacts, and even fragrances. Additionally, innisfree has been conducting 'BOTTLE RE:PLAY,' the brand's representative eco-friendly activity, since January 2024. The 'Empty Bottle Collection Campaign' has been consistently carried out by innisfree since 2003 for resource circulation, and from 2011 to 2023, about 1,244 tons of plastic and glass empty bottles were collected and recycled.