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REUSE: Expanding Plastic Packaging Reuse

Product in Action

Sulwhasoo's “The Ultimate S Cream” utilizes refillable cream jar, which is designed to allow the inner pod to be replaced with a refill after the product is used, while the outer container can be reused. Additionally, when using the refill, there is a significant reduction in the amount of plastic used compared to the original product. Specifically, for the 60ml product, there is a 52% reduction, and for the 30ml product, there is a 55% reduction in plastic usage.

Opening of the first refill station in the domestic beauty industry

Hanyul transitioned from using the regular plastic containers for its 'Pure Artemisia Calming Water Cream' and 'Red Rice Moisture Firming Cream' to lightweight glass jars. Furthermore, these jars have been designed to incorporate a reusable function by fitting them with a dedicated refill capsule, allowing the containers to be reused. Additionally, the caps, covers, and the refill capsule containers are made with 100% recycled plastic.

Opening of the first refill station in the domestic beauty industry