Makeup Your Life
makeup your life is a campaign that offers female cancer patients struggling with sudden changes to their physical appearance due to chemotherapy the ‘knowhows to cultivate their own beauty’. It is not about merely helping them look more beautiful, but to encourage them to return to their everyday life they enjoyed before by managing their appearance through skincare and makeup.
Makeup Your Life: Supporting Cancer Patients
Psychological Changes brought through Makeup
Female cancer patients are twice as likely to suffer from stress due to the changes in their body type, three times more likely to experience hair loss, and twice as likely to suffer from stress due to changes in their skin than healthy women. Over 35% of patients continue to suffer from such stress even 12 months after cancer surgery. According to the results of a study (titled Makeup Program’s Psychological Effects on Breast Cancer Patients, co-authored with Prof. Kim Jeong-hyeon and Prof. Park Hye-yeon at Seoul National University Bundang Hospital), which was published by breast cancer specialist Kim Seong-won, the Director of Daerim St. Mary’s Hospital, cancer patients who participated in makeup your life campaign showed positive psychological effects of a 17% decrease in stress level and a 12% decline in evasive responses to cancer.
In 2022, a beauty therapy program was additionally introduced in Korea for medical staff who worked tirelessly to overcome and prevent the spread of COVID-19. Talent donations from beauty creators and makeup artists increased the program’s effectiveness and participant satisfaction.
Expanding into a Global Campaign
makeup your life campaign, which was launched in 2008 by Amorepacific Headquarters in Korea, continues its activities to contribute to customers and societies worldwide expanding into 8 regions, including China, Singapore, Vietnam, Thailand, etc.
Cumulative Activity Results (2008-2022)
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Beneficiaries 20,817 persons -
Volunteers 7,119 persons -
Participating Corporations 8 offices