MEET YOUR BEAUTY
Meet Your Beauty is a social contribution campaign that supports the formation of healthy beauty consciousness in youth and spreads the value of their own beauty.
Encountering Their Own Beauty
The Meet Your Beauty campaign started by focusing on the fact that while the normalization of social media has created an environment where youth can easily create content centered on "self," the possibility of exposure to indiscriminate evaluation and comparison in revealing oneself has also increased.
The Meet Your Beauty campaign was launched in 2024 with Daum Foundation and the Community Chest of Korea. Subsequently, big data research was conducted on the concept of beauty as teenagers perceive it. Through the stories of speakers who find beauty in their own way, we confirmed the beauty consciousness, stereotypes surrounding us, and the possibility of positive change.
Journey to Face and Discover Beauty
The Meet Your Beauty project education and creative workshops help teenagers self-direct their exploration of beauty. They provide various educational and artistic experiences to help teenagers form positive self-perception and inclusive beauty consciousness.
Considering the media usage environment of teenagers accustomed to revealing themselves on social media and creating online content, we created an educational program. In 2024, we aim to support about 500 teenagers forming healthy beauty consciousness through more than ten schools and institutions nationwide.
