Proposing value consumption through brand campaigns
Fun practice for the earth
innisfree’s Empty Bottle Frequency
In 2021, innisfree launched the Empty Bottle Frequency, a program designed to collect and recycle empty bottles. When a customer returns an empty cosmetics bottle to an innisfree store, they can earn beauty points and empty bottle frequency stickers. Various benefits are provided to customers who take the lead in collecting empty bottles, and the stickers and points they have acquired can be viewed on innisfree’s mobile application or official website.
From 2011 to 2022, innisfree collected 1,174 tons of plastic and glass through its empty bottle collection campaign. As a result, the company successfully reduced greenhouse gas emissions by 1,507 tons.
Hugging all the beauty in the world,
the HUG campaign by LANEIGE
LANEIGE declared a brand-level sustainable campaign, namely HUG for Universal Goodness. The HUG signifies the brand’s promise to embrace the diverse beauty of global customers and a sustainable earth.
LANEIGE hosted the #SAVE THE WATER challenge as part of the HUG campaign and entered a mid- to long-term partnership with WWF KOREA to adopt Cheongpodae Beach located inside Taeanhaean National Park. In 2021, the brand helped collect 60 tons of garbage in the Cheongpodae Beach area through year-round garbage collection activities. In May 2022, WWF KOREA and LANEIGE employees jointly participated in ‘plogging’ (picking up trash) along the Taean coast.
For the past 10 years, LANEIGE has been continuously supporting various activities related to water conservation and improving drinking-water quality in countries with water shortages.
