On the Scent of a Beautiful Life is a book that holds the life of Amorepacific founder Jangwon Sungwhan Suh, sharing stories of the challenges and how he overcame them as he built and grew Amorepacific. Amorepacific founder Sungwhan Suh dedicated his entire life to the development of Korea’s cosmetics industry and tea industry. The story of the challenges, failures, and successes Amorepacific founder Sungwhan Suh experienced from carrying on the family business from his mother who made camellia oil in Gaesong to building a cosmetic company that represents Korea inspires many. On the Scent of a Beautiful Life was also published in Taiwan Region and the UK, sharing the founder’s management philosophy with international customers as well.

The book holds the beautiful devotion of Amorepacific founder Jangwon Sungwhan Suh in green tea business. Founder Jangwon Sungwhan Suh had a dream to create a tea culture in Korea to enable more people to enjoy tea. This book shares the story of how he began a tea business in the 1970s despite many opposed to the idea and how he overcame hardship until he finally cultivated green tea fields to achieve his dreams. Beautiful Devotion also analyzes the future path for green tea in the beverage industry and introduces the philosophy and strategy of Amorepacific, which is at the forefront of that path.

In order to facilitate people’s understanding of the native plants of Jeju Island and contribute to their preservation, Amorepacific issued the second edition of <Beautiful Story of Native Plants in Jeju>, after the first edition released in 2012. The latest edition introduced the plant species used as ingredients by Amorepacific as well as 20 other plant species growing in Gotjawal, referred to as the repository of Jeju’s ecosystem. This book holds high artistic value as it presents miniatures of the plant species in addition to information about them and their efficacy in skin care. The book provides the names of all plant species illustrated as well as information about intangible assets of Jeju and plant information provided by the Traditions and Plants of Jeju.

Amorepacific published <Beyond Flower>, a book about native Korean plants used as cosmetic ingredients with 100 miniature drawings of flowers indigenous to Korea. This illustrated compendium of native Korean plants reveals Amorepacific’s deep affection for plants that has been passed down since the company’s founding. As such, the book is designed to record, preserve, and spread the value of native Korean plants as widely as possible.

To make the book, Amorepacific Museum of Art undertook a miniature-painting project in association with Song Hoon, the first-generation Korean miniaturist. After travelling all over the country to seek out medicinal plants indigenous to Korea, he completed 100 paintings. In February 2015, his works were published as an illustrated book. Each painting depicts the plants’ detailed structures and shapes with a sense of harmony between scientific objectivity and artistic subjectivity that photos seldom deliver.